Michael from Wrangler Blue Bell stopped in the other day to show us the new collection for Fall / Winter 2011… I managed to sneak in a few shots as he and Blake were talking..
In the early 1900’s, a young 20 something year old boy named C.C. Hudson along with several others, buy a few sewing machines and leases a space above a grocery store in North Carolina. Hoping to capitalize on the booming textile business, he founds Hudson Overall Company. - Legend has it, a group of railroad workers who were customers, gave Hudson a bell. This bell soon became covered in the dust of blue denim, hence the name “blue bell” company.
During World War II, Blue Bell manufactured pants, jackets, military pants, and clothes for soldiers. The company prospered.
After the war, in 1946, Blue Bell started manufacturing “Wrangler” jeans for cowboys and people who loved rodeos.
The name Wrangler, comes from Blue Bell’s acquisition of the Casey Jones-Work Clothes Company in the 1940’s. It was a brand name owned by Casey Jones that was rarely used…
Fast forward half a decade of succesful overseaslaunches, endorsements, acquisitions and mergers, and the dropping of the “blue bell” in the 70’s, Wrangler becomes one of the biggest work-wear company in the world.
In 2004, Wrangler commemorated their 100th year of production by launching Blue Bell by Wrangler (at that time a european exclusive). 7 years later, they bring this limited edition collection into the states.
We our proud to be one of the few stores in the country that stock this very iconic brand. These jeans are a reproduction of the early days of the Blue Bell company in terms of attention to detail and quality of fabrics and production, but engineered with a more contemporary fit.
with that being said…
malibu ripped anti fit $245
beverly drive eddy anti fit $199
“Functionality, Fit and Durability appeals to riders now as it did then. Blue Bell Stays True.” - Blue Bell Overal Company, Greensboro, North Carolina, U.S.A.